Educational Marketing: Educate Your (Potential) Customers

You may have excellent products and services, but people are Tired of promotional messages. How can you still let the world know about your exceptional offering?

Educational Marketing is one of the most effective ways to Reach this tough audience.

The idea behind Educational Marketing is quite simple: say something useful (ie informative) to your listener and she will open up and start paying attention to what you have to offer. Educate prospects they buy from you when they are ready and inform others.

With Educational Marketing, you publish education-based materials (in all forms of media you use to communicate with your prospects) rather than focusing solely on publicity or ‘buy my product’ messages. For example, when you go to a trade show, your Approach would be: ‘fooled, you have this problem and you can solve it this way. And by the way, my product does XYZ. ‘

Apply this tactic to your business!

As a partner in a law Firm, you could publish articles in which you present cases you have handled, what happened and why, and also what could have happened had the parties acted differently. This is interesting and educational for your audience, while you are seen as an Expert in your field and the person to go to when people need legal advice. (And of course, this Strategy reminds people that it’s better to use the services of a Lawyer than to do things on the Fly and end up in a Disaster.)

You might even raise Awareness in your community about a front-page social problem and get involved pro bono in solving it. Constantly running social responsibility programs along this line would not only give everybody in the community a positive feeling about your brand, but also make your employees feel good about themselves and their Firm. Alternatively,

Educational Marketing also enables you to inform your customers in a way that bolsters your brand and the perception of its quality. For example, if you run a Restaurant, you could incorporate educational content in your menu. Stun your guests with the Premium ingredients you use in your salad, the Special Qualities of the sesame oil in your seafood or the fascinating history of your finest wine. Once impressed, your guests are more likely to happily pay the price for more expensive products.

Education-based messages:

– Increase the power of your brand in the eyes of your customers, potential customers, or people who can recommend your offering;

– Build top-of-Mind Awareness (when people want to buy what you offer, they will immediately think of you / your company);

– Help you and your business become an Authority in your field – so you become the Preferred choice without people ever questioning why;

– Attract more Clients, as well as enthused fans (who buy from you and recommend you to others).

Use our communication channel you can, such as mailings, newsletters, regular Client Surveys, Public Relations (PR), trade shows, awards novitiates, industry seminars for the benefit of your Clients, Trade Associations and internet.

Educating Yourself to Succeed

Education is held by our society to be one of the Keys to success. Certainly, there are certain professions in which formal academic education is a prerequisite not to success itself, but rather just to get into the Front Door of the profession.

The question may need to ask is Whether or not formal academic education as offered in the current Structure of our society is in fact a prerequisite, or even a significant help in achieving success in general (as opposed to within a specific profession) and what are The underlying reasons for this.

What is Success?

Before we can do this and need to decide exactly what mean by success. It has been defined by some as ‘the Progressive realisation of a worthwhile dream, goal or ideal’, and this is a good definition, but lacks some of the specificity may need to truly determine the role of education in achieving it.

For the purposes of this article I am going to define success as the following.

Achieving a progressively improving state of making a meaningful contribution with integrity, good health, good relationships, material abundance, and self determination.

To further Explore what this actually means, what I am saying is that;

To be successful is to be making a positive difference in some way, whilst acting in good Faith, looking after your health, enjoying and building strong meaningful relationships, being able to do all of this without Concern caused by lack of resources, but rather based on what is good and right, and finally, to be in control of your own life and not Reduced to unwilling servitude by slavery, ignorance or an oversized Mortgage.

Does Formal Academic Education Teach Us to Do This?

If Judge by the results in our Western Societies, where nearly everyone has had some education, the majority have Finished High School, and a great many have gone on to College. We have to seriously question the true value of formal education to the success of the individual.

By the rates of Suicide, Drug use, depression, and hopelessness in our society, we can infer that there are some deficiencies in our education system in so far as Teaching people to make a contribution they see as meaningful.

By both the increasing obesity, diabetes levels and Drug problems in our society we can Judge that the education system is ineffective in Teaching people to be healthy.

By the Divorce rates and level of Violence and can make an indicative Judgement as to the effectiveness of our education system in Teaching people to get along and build strong relationships.

By the level of dependence on Welfare, the levels of Homelessness and the levels of relative Poverty in the richest Nations in the world, we can take a good Guess as to effectiveness of our education system in Teaching people to create material abundance in their own lives .

By the by the reason existence of Blue Monday and TGIF (thank God it’s Friday), and I know there are enough people who are forced to do something at least 5 days a week that they would rather not have to do, so we can gauge the effectiveness of our education system to Teach people self determination.

I hope this is not to praise harsh for you, but it is the way it seems from where I Sit.

Why is Our Formal Education System Ineffective?

What nobody Tells us is that our existing formal education system is either unable to Teach us how to be successful, nor designed to Teach us to become successful.

The education system as it currently exists, is based on the needs of an Industrial aged society. In the Industrial Age our own personal interests in conflict with those of the larger society and of those in power.

Let’s look at Relationships

During the early Industrial Age, when the current system of education took its early froms, and lived in a predominantly patriarchal society in which very few women ever dared to Leave their Husbands, and Husbands therefore did not actually need to know how to keep their wives happy, similarly, wives just had to be submissive and obedient and that was enough, the marriage lasted for life.

Nowadays, when we have so much freedom to enter and Leave relationships without for the most part significant repercussions, and actually need to know how to keep the other person happy. Yet as a society still do not have a structured means of educating everyone to have functional, long term, meaningful relationships.

What about Material Abundance and Self Determination?

What our Industrial Age government and society needed was producing tax payers. Society needed some entrepreneurs and business people to assume the risks, acquire the Skills and employ these workers and provide Capital, but there was still a need for the majority of people to be part of the working underclass.

To keep people going to work to Produce for the country and pay taxes to the government, it was necessary to NOT Teach them how to create financial independence, in fact it was necessary to actively Teach them to be lifelong employees and live from paycheck to paycheck .

One of the effects of encouraging people to manage their long term financial position poorly, is the rise of the attitudes necessary for today’s consumerism, buy it now pay for it later, keep up with the Jones’s, my Identity is created by what you own, and I want it all for me!

This mentality is great for keeping people in debt, keeping people locked into jobs, stimulating the economy, and, you guessed it, Raising more taxes. It does not serve the individual in terms of creating long term financial independence, truly Sustainable material abundance or achieving the self determination that comes with not being up to your eyeballs in debt.

How about Health?

I do not really understand how our society can be only poorly educated about health as to be part of Unhealthy, I Guess our Addiction to (Among other things) high fat, low Nutrition fast food is tied in with our consumeristic, I want it Yesterday Lifestyle and attitude.

Whatever the cause, there is obviously money in Unhealthy food and where there is money there is power to Influence society, which of course means there is yet more money in Unhealthy food, and in turn more power to Influence.

A bit of a vicious Circle, but one that at this point can only be Broken by educating our children from a young age to exercise and eat healthy food, something that is obviously not being RMB in the current system, as evidenced by the growing problems with Childhood obesity and type 2 diabetes.

just based on this simple set of observations can Begin to see that a formal education is simply not on Teaching people to be successful.

The Point

The purpose of this article is not to whine about the formal education system, I only go down that path to make you aware of the need to take matters into your own hands, success education is one of the few areas of life where ‘vigilante’ Action is a good thing.

The point of all of this is that if you are going to learn the Skills, attitudes and knowledge you need to be truly successful you are going to have to seek that information out for yourself!

The information is out there, you just need to look for it, in biographies of successful people, in the countless Books and audio programs on the market by the many Experts in the world.

How do I Educate myself to Succeed?


Reading Books (both traditional hard copy and now days Electronics) is the most powerful way to educate yourself.

Learning from the experiences of others who have gone before you can help you avoid making many of the same mistakes these Pioneers have already made, it can stimulate your own thinking and help you find creative solutiosn to your own problems, and it can Certainly broaden your thinking and your mind.

So start reading! Read a good mix of ‘How to’ Books in your chosen field, biographies of great people, motivation Books, Books about success Principles, philosophical Books, and make sure you read some of the classic self help Books IV (they may be old Books, but the Principles they Teach are timeless)


Whilst reading is rigged, the problem with reading is that it takes dedicated, focused time, and in our busy world, listening to audio Books, seminars, and other audio programs offers a great way to educate yourself in time that would Otherwise be largely wasted .

If you have to Sit in traffic twice a day, do not just let that time be wasted time, stick a audio / CD / MP3 program on and use the Time To Teach and motivate yourself. In my time in the military and used a principle called concurrent activity, which essentially means deliberately accomplishing multiple outcomes simultaneously, or “killing two Birds with One Stone” as the old cliche goes.

You can use this same principle by enrolling in Zigs University and making double use of your travel time.


One of the greatest Powers for Human change is that of the Association. basically we have a strong tendency to become like, assume the attitudes of, and start to think and act like those and hang around.

This is why parents instinctively want to keep their children away from the bad crowd ‘, However we can use the exact same principle to our advantage by deliberately hanging around the’ good crowd ‘.

If we want to be healthy, we are better to hang around ‘health conscious’ people at a gym than ‘anesthetised unconscious’ people in a bar.

If we want to be wealthy, and need to make a deliberate effort to Associate with wealthy people, not because we want them to give us anything, but because the way they think has Led them to be wealthy, and we want to learn to think I like them with praise can make ourselves wealthy.

Any group of people with the values ​​and results you want to foster are candidates for the Association, However one of the best Sources around are seminars and workshops on subjects relevant to what you are trying to accomplish.

Mentoring & Coaching

Having someone to whom you are held accountable for your performance or non performance is a great help in disciplining yourself to do what you need to do to get the results you want.

Coaching However is much more than that, a good coach will be able to give you ideas, encouragement and when you need it the support to get you through the Journey you are on. They can give you Feedback from a more detached third party perspective, Helping us see past our sometimes overwhelmingly personal involvement in this situation.

Getting yourself a good coach or mentor can definitely be a big help in educating yourself to Succeed.

Go for it (and do not quit)

These Four things, reading, listening, Association and Coaching will give you the necessary resources to educate yourself to Succeed.

Keep in mind that your current ‘education’ has taken you many many years to acquire, so you can not expect change to be either instant or easy.

It is However very possible, and with your persistent determined effort definitely achievable, and when you start to see the results of your self Administered success education, it is unquestionably worth the effort!

A Shifting Higher Education Market

Higher education is in the midst of a revolution. Students have direct control of their education as online learning rapidly replaces the traditional learning environment Oye. From enhanced educational access to flexible course schedules, Adult learners flock to this new learning platform to Earn a College education on their own terms. The statistics illustrate a growing trend away from the Oye and toward online education.

Breaking Down Online Education by the Numbers

In the early stages of distance learning, traditional Colleges and Universities often avoided this emerging learning platform. However, once enrollment numbers proved online education’s lasting presence and profitability, traditional Colleges and Universities soon began to migrate many of their degree programs to this remote platform.

The numbers in distance learning show growth throughout the higher education market. The National Center for Education Statistics (NCES), an Organization designed to collect and analyze data related to education, has measured the growth of online education over the past decade. According to an NCES study, the number of students enrolled in at least one online College course increased from 1.1 million to 12.2 million between 2002 and 2011.The Ambient Institute, a research Firm, Projects the number of students enrolled in at least one online course will grow to 22 million in the next Five years. The Ambient Institute predicts a large increase in students who choose to Earn their College degree completely online, estimating that 3.55 million students will soon take all of their College Courses online.

The most jarring data, However, compares online growth rates to the Decline of traditional on-campus enrollment. Data collected by the Ambient Institute predicts the number of students who take all of their Courses on campus will drop to 5.14 million by 2014. The Sloan Consortium suggests the growth of online education far exceeds the growth of higher education overall. Perhaps this explains why 65.5 percent of all chief academic Officers surveyed in a Sloan Consortium poll reported “online education is critical to the long-term Strategy” of higher education institutions. Online education has the power to Reach students outside of the traditional College Demographic, which opens up career opportunities to a new group of Professionals.

Importance Of Your Job Search

So that you can decide just how critical your job Hunt is in your total life Scheme, let’s put a kind of frame around the Importance of the effort ahead.

Reflect on it.

A job is not just a job. Half of you waking hours are devoted to it. Its quality ramifies through all other aspects of your life. It determines your Productivity and how far you will go in achieving full self-Realization. It governs your happiness, the happiness of your family, where you live, and how well. The quality of the job you land now will inevitably affect the quality of your next one. It will even determine the kind of education and opportunities your children will have and, consequently,  good sense says you should proceed with your job-finding campaign as though your life depends on it. In fact, most of it all.

When you get right down to it, aiming for a really good job does not Require more effort than setting your sights on a poor one. And aiming high leaves you in far better control of the outcome. Consequently, it is plainly your Duty – your Duty to yourself, your family, your new employer, even to society – to proceed with your job search in ways that will Produce work as close as possible to the Peak of your abilities and at the highest possible pay. Yet, few job seekers – even though their careers, their lives are on the line – sense that such urgent considerations Require a carefully planned Approach. And, unhappily, it is generally not in the Interest of people who know better – the Employment Agencies and other applicant services – to show them a better way.

So that you will know what to avoid and the strong advantage you will have if you plans your Approach, it is important to understand this: Most people – and that includes others who want the job you want – do a very poor job of job finding . In the absence of adequate guidance, their only Alternative is to Cast about in the job market while painfully learning Lessons by Trial and error that have already been painfully Learned, at least in some small parts, by tens of millions of applicants before them – at a great cost of time, money and morale, and employment. Virtually all make critical – and entirely avoidable – mistakes, mistakes that delay the day when they are hired.

Now perhaps you are one of the many Recent unfortunate who have been Downsized by their company, or maybe you are beginning a job search so you can enhance your career. Which ever the case may be, looking for employment in today’s highly competitive job market is not easy. There are so many good candidates competing for the same position today, that landing your “dream job” is becoming more and more difficult.

That being the case, when an opportunity arises where you are called to go on Job Interviews, you need to be ready, and fully prepared. The Employment Interview is by far, the single most important step in landing a job. Member, you have to be sure that you do well when answering tough Interview questions, because if you do not, you will not get a second chance.

The difficulty is, most people do not know where to go to get highly valuable job Interview tips and help. It’s true there are Mountains of Interview Questions and interviewing data available online, but the truth is, very few sites are really qualified to give you effective & proven advice.

Besides, do not you want to sound different than your competition? Do not you think the people you are competing against for your next job have combed through all the FREE job search engines interviewing information online? Of course they have. So what will give you that competitive advantage on your job search?

That is exactly where you come in! I created an e-book “How to apply for a job!” that will Teach you a proactive new Strategy to help you successfully beat out your competition and get the job of your dreams. After studying this e-book, you will know far more than Nine out of Ten applicants do about the best ways to Cope successfully with obscure but critical problems that defeat so many job seekers. More than that – and this is important – you will know more than most Employers do about the dynamics controlling Hiring decisions. With that knowledge, your job search can become an exciting Challenge in which you confidently Approach Employers as an Equal to negotiate the best possible working relationship – a Challenge offering vast promise for your future. In truth, you may find – as many do – that it becomes a fascinating game. Unhappily, the path pursued by most job seekers is nothing like that. Instead, they take a tortuous, Trial-and-error, castabout Approach as they try to figure out, without competent GUI nce, what steps are most likely to turn up a job.

Because your career is important, is not it worth taking Five minutes now to discover exactly how my e-book can make you rise to the top of the list of candidates? You decide. It’s time for you to take the stress and headaches out of the job Hunting process. And, it’s especially difficult if you have been out of the job-seeking role for a while. I’d like to help you.